About me

I was born and raised in Bulgaria with a very playful and careless childhood. Also, my head was full of dreams. I have always been a hard worker and goal-oriented person.

I studied everything there was to be studied in my home town from primary school to high school. At the final stage, I got myself into Industrial Design Bachelor’s Degree at my home town’s University.

After some years I was juggling between temporary jobs and education.

In 2006 I heard of something called “Erasmus Exchange Students Programme” that sounded very interesting. I found out that there was one spot available for the summer semester and I applied to go to a foreign University far up north in Växjö, Sweden. I took a chance with the application and got accepted. I received an internship, that helped me pay for it, and sure enough, my life changed completely after this experience.

I made a lot of great friends from all over the World at the age of 21. I fell in love and ended up living in Tenerife, the Canary Islands in 2009. 

Once on the island, I had to learn a lot of new stuff, starting from the language. I am fluent in three languages now (isn’t this crazy?):

🇧🇬 Bulgarian

🇪🇸 Spanish

🇬🇧 English

I had to overcome a lot of things, but I can proudly say, I am very happy to live here.


I started working and spent 8 years as a Generalist Designer in a Renewable Energies Company (200+ employees). There I learned how to deal with everything that comes up in real situations. I had to prepare material for print, take pictures, and do web design. For the time spent there, I learned how to work in big and small teams, also how to coordinate between different departments.

In the IT department, I had to work in teams with developers to make user interfaces, logos, reports, etc… for different projects. Sadly, most of the projects were in-house and are not out in the open.

After that, I decided to make a little detour of my career and work from “the client’s point of view” in a local shoe store chain that decided to create their online store and build it up from zero. They had the website already made, but there was no content, no product photos, no blog posts, no ‘lifestyle’ photos.

I rolled on my sleeves and started again, producing content and learning what it is like to be on the other side. After a year and a half and more than 25k photos taken, I decided I am ready to come back to my real vocation which is creating websites and web-related material and making them more human-centered.

A little more about me

As I said before, as a child I had a head full of dreams, so I launched myself into pursuing them. I love trying out new technology, gadgets, and devices.

I love cooking, and of course, eating good food 🙂

I absolutely love the digital world, but I also enjoy making things with my hands.

Thanks for stopping by. I appreciate it.

Spread love and live with joy!